The Web's best storytellers are finding eager audiences.
When Kelly Framel launched her personal style blog, The Glamourai in 2008, she was embarrassed. At the time, she was a designer for Naeem Khan. "I was terrified to share it with the serious, old-school stylists and industry insiders I was constantly working with. I thought no one in the business could possibly take me seriously if they knew I had this silly little blog," Framel says.
But the site established Framel as a tastemaker and pushed her personal artistic boundaries. Eventually, it became her full-time gig. Many of the Web's best storyteller's have a similar tale — they experimented with something for themselves only to find an audience and an unimagined future.
Digital storytellers come in nearly every variation — narrators of the everyday and the remarkable who use images, words or social media missives to engross an audience that is more plugged-in than ever before. In fact, the prevalence of the screen has been a boon to creatives with an eye for innovation. These content creators continue to drive the e-commerce revolution, motivating the sale of cookbooks, clothes and furniture; prescient publishers are honing a new way to cover news, promote long-form writing and attract an influential audience; and inventive use of new platforms is allowing artists of all types to distribute their work.