A supermodel, plucky roaches and an award-winning campaign take an apparel line to the digital advertising hall of fame.
Zoo York apparel embodies the attitude and lifestyle of the Big Apple's skateboarding, graffiti and hip-hop community. To showcase its brand, the company put together an irreverent and engaging interactive experience, highlighting the clothing company's latest styles.
Starring supermodel and actress Kate Upton and a couple of cockroaches with attitude, the campaign included videos, rich media and social sharing. Created on Say Media's AdFrames 3 platform, the ad unit featured a series of "choose your own ending" videos starring Upton as well as an embedded "smash-a-roach" challenge and a "lookbook" of the company's current line.